Interactive prototyping: How to nail it

Lazarev. Agency
2 min readSep 20, 2022

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🤟 Remember the Metallica song “Nothing else matters”? We bet you do. And you know what, we’re pretty sure this song is somehow about interactive prototyping. Cause without it, nothing else matters.

Prototyping truly rocks when it comes to communicating product ideas and testing usability. Close to the final product, it’s an interactive model displaying particular states depending on the user’s actions.

Interactive prototyping benefits everyone involved in the project:

📍 UX designers check the correctness of the flow and conduct testing.
📍 Developers plan the scope of tasks.
📍 The client understands how the final product will look.

So, with the enormous importance of this tool in mind, we’ve gathered useful tips and tricks from our UX/UI Designer Ivanna Polischuk on cracking the code for successful prototyping.

Define the purpose

Discuss with the client the prototype usage. Will it be for A/B testing? Or maybe to showcase it to investors? She purpose defines the protoype structure, complexity, and level of detail.

Granularity vs Simplicity

Go for granularity if you need to demonstrate the final product or conduct A/B testing. Use scenarios where the interaction happens step by step without additional branching.

And stick to simplicity if you’re eager to use the prototype for developers solely.
Break the flow into blocks and use minimum effects when animating all elements.

Keep the size in mind

NOTE! The animated element must be in a frame of the optimal size for the user
to click. It’s at least 24×24 for desktop and 42x42 for mobile.

Stick to the Animation Principles

Use the “correct” speeds, smoothness, and acceleration for animations. Thus, you create a sense of realism and instant system response Check “Disney’s 12 principles of animation” for this info.

Remember about Limitations

Consider the product’s loading speed and cross-browser compatibility before
animating many flying 3D objects. Don’t hesitate to talk to the client and developers about such a solution.

Explain

If the prototype is quite complex and you won’t demonstrate it, record a video
explaining how everything works. That will save the project manager so much bother.

Make sure to save these useful phrases and use them to help your clients☝️ And follow us on social media to read more design content

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Lazarev. Agency
Lazarev. Agency

Written by Lazarev. Agency

We’re a team of ui/ux, motion, and graphic designers with 7 years of experience, 35 international awards, and 500+ completed projects. Webby-awards winners 2022

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